Paying too much for software? Find the free or cheaper alternative to popular apps.
We checked 36 of the most popular paid apps, from Photoshop and Office to Notion, Zoom and Slack, and found a capable free or open-source alternative for every single one (36 of 36). Subscribing to all of them would cost roughly $720 a month, about $8,600 a year. You would not replace every tool, but even swapping the priciest few, like Ahrefs, Tableau and the Adobe apps, saves hundreds of dollars a year for the same job.
Method: the 36 paid apps in our App Swap directory, each with at least one free or open-source alternative; costs are each tool's entry paid plan, normalised to a monthly figure. Cite this: "usefulHQ App Swap Study 2026", usefulhq.com/app-alternatives/. See every app and its alternatives →